Behind the scenes of our brand film

Brand film

To underline our 80th anniversarywe decided to give ourselves a gift by producing a branded film featuring the family spirit and close-knit relationship that prevail here. For the more curious among you, we thought it might be interesting to find out more about how this wonderful project. So here's the behind-the-scenes footage from our trademark film!

Shooting sequence

Filming took place over a period of 2 days. We won't hide the fact that it's been a tough 48 hours! We had to start filming before sunrise, and finish after sunset, so that we could have a striking visual effect.

We also wanted to produce a video typically coaticookoise. That's why we chose to shoot in places like Belding Corticelli, the Coaticook IGA, some of the town's streets, and, of course, directly at La Laiterie. What's more, the extras (who shone beyond expectations!) are all part of the Coaticook Dairy family.

A few constraints

Obviously, during a shoot, la luminosité is a major challenge in order to obtain the best possible images. We therefore had to adapt our schedule to the sunrise and sunset to ensure the best possible rendering. uniforme.

One of our objectives was also to illustrate the different stages in the manufacture of our products, from the cow's milk to our customer's freezer, in just 60 seconds. We had to judicious choices by presenting the most relevant and varied images.

Thanks

We would like to sincerely thank the 5S content agency for writing, directing and editing the film. The team demonstrated professionalism and openness from start to finish. We would also like to thank our team membersand in particular extraswho have embarked on this adventure with us. We are extremely proud of the final result, and we hope that you'll love it just as much.

Enjoy!